Free website check
How does your website score?
Enter your address and get an instant health check, with the most important fixes in plain English. No sign-up needed.
Free, no sign-up. We only read your public page, and we don't store the address you enter.
Exactly what we check, and why it matters
We load your page the way a visitor would, read your robots.txt and sitemap, time your server three times, test a handful of your links, then score 43 things across five areas. Nothing is guessed, and checking the same site twice gives the same result.
Search visibility (SEO)
Can Google find, read and understand your pages?
- Visible to Google. A noindex tag or a blocking robots.txt can keep a whole site out of search.
- Page title. The headline people see on Google, and a major ranking signal.
- Search description. The snippet under your title. It decides whether people click.
- Main heading. Tells visitors and search engines what the page is about.
- Section headings. Headings give the page structure that search engines and readers follow.
- Title and heading agree. A title and heading that say different things confuse search engines.
- Enough content. Very thin pages rarely rank, because there's little for Google to understand.
- Canonical address. Stops duplicate copies of a page competing with each other.
- Link previews. Makes links look professional when shared on WhatsApp, LinkedIn and Facebook.
- Structured data. Helps Google understand your business and can unlock richer results.
- Robots & sitemap. Helps search engines discover and index every page.
- Image descriptions. Helps screen readers and image search.
- Internal links. Links between your pages help visitors and search engines move around.
- Broken links. Dead links frustrate visitors and waste search engines' time.
- Proper 404 page. Missing pages should say so, rather than pretending to exist.
Growth readiness
Are you set up to learn from visitors and win their trust?
- Visitor tracking. Without analytics you can't tell what's working or where customers come from.
- Google Search Console. Shows how you appear in Google and which searches bring people to you.
- Local business signals. Address, map and local data help you appear in local and Maps results.
- Social proof. Reviews and testimonials are among the strongest reasons people choose you.
- More ways to capture interest. Booking, chat or a newsletter catches visitors who aren't ready to enquire yet.
- Cost visibility. Visitors who can't tell roughly what it costs often leave.
- About and proof pages. People check who you are, and what you've done, before they get in touch.
- Social profiles linked. Active profiles reassure visitors and give them another way to follow you.
- Looks up to date. An old copyright year can make a business look inactive.
Trust & enquiries
Is it safe, and easy for customers to contact you?
- Secure connection (HTTPS). Browsers label sites without it “Not secure”.
- Old http:// links redirect. Nobody should land on an insecure copy of your site.
- Secure-only setting (HSTS). Makes browsers always use the secure version.
- Easy way to get in touch. If contacting you is hard, many people simply won't.
- Clear call to action. Visitors need to be told what to do next.
- Privacy policy. UK GDPR expects one, and visitors trust sites that have one.
- No insecure content. Insecure images or scripts can trigger browser warnings.
Mobile & usability
Does it work properly on phones and for every visitor?
- Mobile layout setting. Without it, phones show a tiny, shrunken desktop page.
- Pinch-to-zoom allowed. Important for anyone who finds small text hard to read.
- Language declared. Helps screen readers and browsers handle the page correctly.
- Browser icon. Makes the site look finished in tabs and bookmarks.
- Links and buttons have names. Icon-only links need labels so everyone knows where they lead.
Speed signals
How quickly does it respond, and how heavy is it?
- Server response time. A slow first response delays everything that follows.
- Page code size. Heavy pages load slowly, especially on mobile.
- Compression. Compressed pages are far smaller to send.
- Number of scripts. Every extra script slows the page down.
- Modern image formats. WebP and AVIF look the same at a fraction of the size.
- Image sizes set. Stops the page jumping around as images load.
- Lazy-loaded images. Lets the top of the page appear sooner.
What a free check can't tell you
Being honest about the limits matters. These are often what decide whether a website grows a business, and they need a person to look properly.
Where you rank on Google
Rankings depend on the exact search, location and competitors. A quick check can't measure them.
How much traffic you get
Visitor numbers and where they come from live in your analytics, not on the page.
Whether visitors become customers
Conversion rate, the share of visitors who enquire or buy, is the number that grows a business.
Your Google Business Profile and reviews
Local results depend heavily on your profile, photos and review count, which sit outside your website.
What competitors are doing
Seeing which keywords and pages win for them is what turns a check into a plan.
Who links to you
Links from other trusted sites are a major ranking factor that can't be seen from your own page.
Want a human to look deeper?
We'll review your site properly and tell you exactly what's holding it back, with no obligation.