Case study — Retail / Grocery
Taking a London grocery shop online
An online shop for an African, Caribbean and Asian grocery in south-east London — with home delivery, click & collect and a simple admin for the owner.
- Client
- Folu Foods
- Industry
- Retail / Grocery
- Location
- Grove Park, London
- Year
- 2026
- Services
- E-commerce, Web Application, Product Data, Payments
- Technology
- Next.js, TypeScript, Supabase, Stripe
The challenge
Folu Foods is a well-loved independent grocery in Grove Park that only sold in store. The owner wanted local customers to be able to browse the range and order online for delivery or collection.
The range runs to well over a thousand products, stored in a till system that was never designed for the web — so the data needed as much work as the website.
Our approach
- 01
Start with the shop's real rules
Delivery radius, minimum order, free-delivery threshold and collection times were agreed first, then built into the checkout.
- 02
Clean the product data
The till export was cleaned, categorised and reviewed with the owner so customers can actually find what they're looking for.
- 03
Keep the admin simple
One owner, a busy shop — so managing products, stock and orders had to be quick and obvious.
Inside the project
Screens from the working build.
Category pages with filters and sorting across a range of well over a thousand products. Product photography is being added before launch.
Every screen is designed for phones first, not squeezed down from desktop.
What we built
- Product catalogue with categories, search and filtering
- Basket and guest checkout
- Home delivery and click & collect options
- Online card payments via Stripe
- Owner-only admin for products, stock, orders and refunds
- Mobile-first design for customers ordering on their phones
Status
Currently in development. This case study will be updated after launch.
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